Here’s because some Peloton users adore that ad so many have criticized

For all a cheer about a Peloton holiday ad, some of a company’s enthusiasts are scratching their heads.

Take Heather Haworth, a California-based in-house warn for a medical device company, who posted about her thoughts on a ad progressing this week on Facebook. Haworth told CNBC her Peloton bike, a birthday present final year, has helped her prioritize her health as she juggles work, family and all else. While Peloton has been widely criticized this week, she and other Peloton users are fortifying a ad and a association behind it.

“I adore this ad, because, in it, we see me,” she wrote, pity a posts to a central Peloton member organisation on Facebook, along with a Peloton organisation for moms called “The Official Peloton Mom Group” and another for Peloton “law moms.”

She pronounced Peloton reached out to her for accede to share a post with reporters. Haworth pronounced she would be respected and agreed. On Wednesday, Peloton responded to a ad’s recoil and sent CNBC Haworth’s Facebook post and a few other PDFs of emails it pronounced came from business praising a ad. (Peloton redacted a final names and email addresses on a PDFs, so CNBC could not determine they were real.)

Peloton has not commented on a ad over a matter on Wednesday.

“I totally get it,” Haworth pronounced of a holiday ad in an talk with CNBC. “I was repelled to see The Today Show, with … everybody usually lambasting a commercial. It was usually such a uncanny response to a ad that was so off-base from what we was experiencing and what a village experiences. we never saw what any of them saw.”

She pronounced she felt changed to post, though did worry people would conflict negatively. Once she did, she pronounced certain comments started flooding in.

“The usually disastrous comments have been, ‘Can we greatfully stop articulate about a ad?'” she said.

“I didn’t see this whole thing about this bad lady wanting to remove weight and holding selfies though changing her body. we didn’t see that during all. That’s not what Peloton is about,” she said. “Some people have a idea to remove weight. That’s not a primary goal. It’s altogether to be healthy, and to be around for your family for a prolonged term.”

A few users afterwards started holding her denunciation and posting on their possess profiles, with a hashtag #iamthepelotonwoman. One poster, Kristen Beck Sweeney, pronounced she’s had her Peloton bike for dual years.

“During that time I’ve finished so many connectors with other [hardworking] moms who onslaught daily to find time for themselves to work out,” she pronounced to CNBC around Facebook Messenger. “Over and over we regard Peloton for giving us a apparatus to take caring of ourselves during home though also for fostering a clarity of village that comes with it. we describe with that mom in a commercial. we get adult early, we stay adult late, we do what we need to do to get my workouts done, though also have a career and take caring of my family.”

Another Peloton owner, Mollie Lombardi, pronounced she’s found a bike useful as she recovers from mind surgery. Lombardi, a Boston area-based businessman and HR technologist, has Parkinson’s Disease. Being means to practice from home prevents her from carrying to expostulate to a gym and change clothes, and she pronounced she finds a classes motivating.

“Since a bike arrived, I’ve been operative my approach adult to 30 mins during slightest 5 times a week. It’s good and so most easier now that we have some-more energy,” she wrote in a new blog post. “Before, we could work out or live my day, though not do both. In fact, we did a 30- notation float progressing in a day before we went cot shopping!”